ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Photography

Unforgettable Moments

Agency The Leith Agency / Edinburgh

Client Head For Change


Design for Good / Photography

Annual ID


About the Work

Prolonged heading of the ball throughout a players career means that footballers are 5 times more likely to develop dementia. However it can be hard for people to see the damage heading causes. To highlight the effect that repetitive heading has, we show the most memorable moments in football of people who developed dementia. Football's were hit against the images at the average speed a professional would head the ball at thousands of times, representing the average times a player heads the ball during their career. Visualising how the brain becomes damaged over time, and with them, the memories they hold dear.

2023 Awards

Total Points: 9



The Leith Agency / Edinburgh

Creative Director

John McPartland

Executive Creative Director

Phil Evans
Troy Farnworth

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