ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Photography

Out & Open- Hear Their Stories

Agency Bronson + McCann Worldgroup + Weber Shandwick / New York + Pernod Ricard / North America

Client Absolut

Category

Design for Good / Photography

Annual ID

ADC102_PHO023M

About the Work

An audio-visual series, led by photographer Bronson Farr, launches Out & Open on Absolut.com by bringing to life real stories from inside the walls of these vital spaces. In the series, members of the LGBTQ community share their personal stories that highlight the poignant role that LGBTQ bars have played, and continue to play, in their lives. These stories recall the joyful, emotional memories of what it was like to first enter a LGBTQ bar, pay homage to those that have closed, share how they have been spaces for social justice, and more. In a "Love Letter" to beloved New York City LGBTQ bar Eastern Bloc, Bowen Yang summarizes it best as, "LGBTQ bars are monuments to our past, venues for the present, and gateways to our future." To highlight the importance of protecting the future of LGBTQ bars and restaurants, Absolut is partnering with the NGLCC to make the organization’s training programs around succession planning more accessible to more LGBTQ business owners.

2023 Awards

Total Points: 3

Merit Honor

Credits

Agency

McCann Worldgroup
Weber Shandwick / New York

Internal / In-House Agency

Pernod Ricard / North America

Freelancer

Bronson Farr

Creative Director

Emily Longfield
Nichola Taylor

Associate Creative Director

Louisa Hager

SVP

Susannah Frank

Associate

Laura Mays

Director & Photographer

Bronson Farr

EVP

Jennifer Zarrillo

Junior Associate

Christopher Do

Manager

Carly Pascal

Senior Manager

Caitlin Musch

VP

Emily Banks
Katherine Valauri

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