ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Photography

Nouria Newman - The Fearless

Agency Sandro

Client Red Bulletin Magazine


Sports / Recreation

Annual ID


About the Work

Kayaker Nouria Newman continues to do what she does best: make new marks on the sport with first female descents down some of the most demanding lines worldwide. She snagged the record for the highest waterfall descent by a female paddler after successfully navigating a 100 foot drop. The run won her Rider of the Year at the Whitewater Awards for the fifth year in a row, on top of her triple grip on the title of Extreme Kayak World Champion.

2023 Awards

Total Points: 3

Merit Honor



Sandro Baebler

Photo Editor

Tahira Mirza


Sandro Baebler

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