ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Photography

Meet in the Middle

Agency Gentle Cowboys / New York

Client Vans / Timberland

Category

Fashion / Series

Annual ID

ADC102_PHO027M

About the Work

Fashion collaborations are all about two brands working together to create something unique. So, when Vans and Timberland got together to launch a new line of shoes, we wanted the look book to reflect that same collaborative spirit. How? By meeting in the middle, literally. Since Vans is a West Coast brand and Timberlands is an East Coast brand we found the perfect middle ground in rural Nebraska, the exact mid-point between the two coasts. The series of photos features a diverse cast of real people— not models—from from the region, staying authentic to their lifestyles while wearing the shoes of the collection.

2023 Awards

Total Points: 3

Merit Honor

Credits

Agency

Gentle Cowboys / New York

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