ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Photography

Rockin' Beats

Agency SHA inc. / Tokyo

Client Universal Music LLC


Wildcard / Series

Annual ID


About the Work

We designed the jacket for the new album of GReeeeN, one of Japan's leading musicians. This year marks the 20th anniversary of their activities, and they created the album Rockin' Beats with the theme of facing up to who they have been and going back to their roots. The visual setting is a movie theater. The audience is watching a road movie, which is a road movie of their own lives. Their unique outfits are tributes to the album covers released in the past. GReeeeN has always wanted to encourage and inspire people through their music, so they have been transmitting their songs in a way that is close to each listener's life and the lives of each person. Although the music they hear may be the same, what they see are their own memories. Each of them recalls those memories and expresses their emotions. Styled in the fashion of the 80's, when the members were born and raised, the photos express these moments of emotion with humor. The gimmick of the photographic world and the homage to the past became a topic of conversation on social networking sites, with fans excitedly sharing their own memories of the album and listening to it back then.

2023 Awards

Total Points: 3

Merit Honor


Design Firm

SHA inc. / TOKYO

Art Director

Kazushige Takebayashi

Creative Director

Ryuichiro Hara

Executive Creative Director

Yoshifumi Yamazaki




Midori Shimizu


Nanase Yamada


Go Momose

Hair Stylist


Make Up Artist

Tamayo Yamamoto

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