ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Packaging Design

Buddyrich coffee

Agency Shaobin + Linshaobin Design / Shenzhen

Client Buddyrich coffee


Food / Beverage / Beverage - Series

Annual ID


About the Work

Buddyrich coffee is a small coffee shop of less than 30 square meters. The design of the same shop is single, traditional, conservative, monotonous and boring. Buddyrich coffee is mixed with a variety of raw materials,and the audience is a young consumers who like to try new flavors.The client hopes to design a mixed and diversified concept of the brand. Conventional similar coffee shop designs present logo or single brand elements. In the design, we have tried to duplicate and overlap Chinese and English fonts, brand IP image, coffee shop address, urban building landmark illustration, etc. A variety of elements use different dislocation mixing typesetting, implies the diversified and mixed personality of the brand. The whole set of design guided by this concept is based on the thinking of font, illustration separation, reorganization, diversification and mixing.

2023 Awards

Total Points: 45


Design Firm

Linshaobin design / Shenzhen


Shaobin Lin

Creative Director

Shaobin Lin


Yanpeng Chen

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