Leibniz is a beloved German biscuit brand that has been an icon since the early 20th century. Its original design features a simple rectangular shape with the "Leibniz Butterkeks" imprint and 52 "teeth" framing the edges. This classic design was included in a "Monuments of German Design" series by the Süddeutsche Zeitung. To showcase the biscuits in a new and innovative way, we created an architecture consisting of six different ranges that put the biscuits front and center. Macro photography was used to capture every detail of the biscuits' texture and enhance their flavor profile. The use of Leibniz's signature yellow color increased the wall impact on the shelf, while the use of kraft paper for the outer packaging and color-coded graphics for each flavor communicated the brand's new natural direction. The Front of Pack design is unique to Leibniz and creates a striking visual impact that sets the brand apart from its competitors. It also helps to reinforce the brand's new natural direction and focus on quality ingredients and flavors, further enhancing the overall customer experience. Overall, the new design emphasizes the unique texture and flavor of Leibniz biscuits while updating the brand's visual identity to align with current market trends. The packaging is eye-catching and informative, with each range clearly labeled and presented in an attractive and cohesive manner. The result is a design that respects the brand's heritage while appealing to a modern, discerning audience.