ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Beauty / Cosmetics / Personal Care / Series
Annual ID
ADC102_PKG010S
About the Work
Key Concept:
Ultimately simple and unique oval shape. A tangible matte texture. The Vitality of the Goto Island's Camellia is infused in the rounded, modern eco-friendly packaging.
Points of Attention:
The primary warm white that evokes the product concept of "warm skin" and "yeast , and the corner-less round shape reflects it’s skin-gentle formula. Secondary cartons feature a custom-designed bi-color cardboard flute of the "Camellia Red", visible only on fore edge of the paper. The brand story is printed on the inside of the box. A light matte texture that fits comfortably in the hand. These tangy details add depth to the brand's story and connection to the Japanese craftsmanship and modest aesthetic.
Sustainability:
The packaging is designed as a "Ready, Set, Go Refill" system, offering not only refillable creams but also a removable foot piece for the lotion. The adhesive-free cartons and utilize the inside of the box to tell the brand story. Playful, environmentally friendly packaging that without sacrificing aesthetic appeal.
2023 Awards
Total Points: 21
Silver Cube
Credits
Design Firm
Sayuri Studio, Inc. / Tokyo
Client / Brand
MTG Co.,Ltd.
Designer
Naoko Sato
Moe Nakagawa
Art Director, Designer
Sayuri Shoji
Brand Director
Kazue Kato
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