ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Beauty / Cosmetics / Personal Care / Series
Annual ID
ADC102_PKG011S
About the Work
The artistry and fantasy that Donni Davy created with Euphoria’s makeup were our inspiration for the branding and packaging. We wanted to create this tension in the name and in the graphics – between total fantasy and creation, and real life – creating bold maximalist elements in the brand with Sara Rabin’s illustrations and having a beautiful, more restrained wordmark.
We distilled Donni's signature use of rhinestones and iridescence into an iconic diamond mark that is used across the identity in the logomark, wordmark, and as a cut out brand pattern on the primary packaging that would show the vibrant color of the makeup. Similarly, in order to amplify the brilliance and shimmer of the makeup, the color palette was kept minimal and largely neutral.
In terms of sustainability in the packaging, the primary and secondary packaging are recyclable and all products are encouraged to be recycled through HALF MAGIC’s mail-back program. It was also the first beauty brand to introduce PaperFoam® (a lightweight, sturdy, and biodegradable material created with industrial potato starch and molded cellulose) as primary packaging featured in our Eyeshadow Singles collection.
2023 Awards
Total Points: 21
Silver Cube
Credits
Agency
Mythology / New York
Creative Director
Donni Davy
Audrey Attal
Sophie Mascatello
Executive Creative Director
Anthony Sperduti
Executive Producer
Andy Wilcox
Graphic Designer
Oliver Shaw
Illustrator
Sara Rabin
Strategist
Lucas Mascatello
Type Designer
Margot Lévêque
Senior Copywriter
Katie Tiambeng
account director
Raelyn Martin
Product Photographer
Sergiy Barchuk
Production manager
Manny Abreu
Related Awards
