ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Packaging Design

Tough Turban B2B Packaging

Agency Zulu Alpha Kilo + Pfaff Harley-Davidson

Client Pfaff Harley-Davidson


Design for Good / Packaging Design

Annual ID


About the Work

Tough Turban is an impact resistant turban for Sikh motorcyclists. Our folded, origami-like packaging takes inspiration from the turban itself as a symbol of identity, with graphic patterns based on the protective materials inside of it.

2023 Awards

Total Points: 9



Zulu Alpha Kilo

Client / Brand

Pfaff Harley-Davidson

Chief Creative Officer

Zak Mroueh

Creative Director

Zak Mroueh


Dejan Djuric

3D Artist

Pierre Bourjo

Agency Producer

Laura Dubcovsky
Tim Lynch

Design Director

Dejan Djuric

Strategy Director

Spencer MacEachern
Shaunagh Farrelly

Account team

Corina Wilkes
Karla Ramirez
Rob Feightner
Allison Diaz Mercado

Associate Creative Director/Art Director

Vic Bath

Associate Creative Director/Writer

Dan Cummings


Brandon Durmann
Melanie Somerville

Executive Creative Director & Head of Design

Stephanie Yung

Origami Artist

Peyton Leung


Flash Reproductions

Product Design

Sparks Innovation

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