ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Packaging Design

LOEWE 2022 Chinese New Year Gift Packaging

Agency United Design Lab / Beijing

Client LOEWE


Fashion / Apparel / Accessories

Annual ID


About the Work

Every year, LOEWE gives VIP customers gifts that represent the brand's culture and local cultural identity, especially during the Lunar New Year, when they promote the specially-made gifts among consumers who love Eastern culture in China and around the world, echoing LOEWE's spirit of promoting craftsmanship. We packaged the steamer directly as a box for LOEWE Chinese New Year Gift that customers can use to steam dumplings. The packaging is presented very Chinese without being corny. We combined traditional culture with the gift and packaging design, working closely with LOEWE headquarters and the Grand China teams. After several proofs, the design was finally realized and produced by us and shipped worldwide.

2023 Awards

Total Points: 3

Merit Honor


Design Firm

United Design Lab / Beijing

Art Director

Chen Xing
Xiang Li


Xiang Li

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