Démi Bai is built on a small, inventive team creating innovative fragrances; its hand cream line includes Blackberry and Coffee, Bergamot and Saffron, and Chamaecyparis and Obtusa. Looking for an “experimental” but “calm, sophisticated” new design direction, with a peaceful, pared-back approach. The color palette has been chosen from a range of raw colors from natural, but “abrasive” materials, aligning with the “bitter” and “mysterious” aesthetics of Démi Bai. The use of cold greys and grainy metallics suggests a harshness.