ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Packaging Design

Mi Earphones Necklace

Agency Xiaomi / Beijing

Client Xiaomi


Consumer Electronics

Annual ID


About the Work

Different from other earphones on the market, this is a necklace-like earphone with a long decorative line and a control panel with a metal streamer effect. Using molded fiber, this packaging is carved with a sculpture-like relief effect on the pulp box to highlight the industrial design of this headset that combines technology and art. The idea is to start from the industrial design of the product itself and use the relief to highlight the feature of the product's decorative function. Utilizing the high plasticity of molded fiber, the packaging uses a raised process to create a relief texture on the outer packaging, which makes the packaging concept highly integrated with the product characteristics, highlighting elegance and delicacy. At the same time, the natural texture and touch of molded fiber also present a dramatic visual contrast with the streamer effect of the product, perfectly integrating the relief beauty with the product texture, and enhancing the user experience through visual tension. For structure, the edge of the product holder is folded back to form a groove, and the wire control is stuck so that the product is fixed on the product holder. The tray used punch cut tech to open holes on the side, bend the product line from the front to the back, and naturally snap into the package, ensuring good display and protection functions, and reducing the number of components. Make full use of the middle space on the back of the product holder to place accessories storage boxes such as earplugs and charging cables, so as to reduce the packaging volume and make the packaging more compact. After the packaging is discarded, it can be completely degraded through treatment. From production to recycling, the degree of environmental protection is high, and the whole cycle of the product is environmentally friendly.

2023 Awards

Total Points: 3

Merit Honor


Production Company

Xiaomi / Beijing


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