ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Packaging Design

"SELF LINE"Eyeliner Liquid Pen

Agency Hangzhou dongyun advertising design co.,ltd. / Hangzhou City

Client Shanghai Shengyang Cosmetics Co., Ltd


Beauty / Cosmetics / Personal Care / Series

Annual ID


About the Work

“素线”是世界顶级的女性液体眼线液笔品牌,定位主要为亚洲女性而设计。 “素线”在中国汉字中意思为最简单的线条。从中国书法和绘画中吸取线条的美感。 用极简的线条设计品牌中文字体,表达出“素线”品牌简洁、素雅、东方女性曲线美的气质。 富有中国文化的设计强调了产品属性,一笔入魂。包装工艺简洁,质感唯美。

2023 Awards

Total Points: 3

Merit Honor


Design Firm

Hangzhou Dongyun Advertising Design Co.,ltd. / Hangzhou City

Art Director

Jingfang Mei

Executive Creative Director

FangYi Mei

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