ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Prototype
Annual ID
ADC102_PRD009B
About the Work
15 million babies are born preterm every year. After birth, they are immediately separated from their parents and placed in incubators to aid their recovery. Studies have shown that skin-to-skin touch with their parents is vital for newborns as it increases their chances of survival by 36%.
As skincare experts, NIVEA believes in the power of human touch.
With its global #CareForHumanTouch initiative, NIVEA supports skin-touch projects to promote the quality of life for people at risk of loneliness like babies born preterm, visually impaired individuals and elderly with dementia. NIVEA also aims to make 100 million people aware of the proven health benefits of skin-touch by 2025. Our brief was to focus on their preterm baby initiative, to make a tangible difference for preemies while also highlighting the power of human touch to consumers. The LOVING TOUCH is currently in the prototype stage and was trialled at Hospital Sao Paulo.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Publicis One Touch / Hamburg
Creative Director
Denis Kakazu
Simon Lotze
Director
Bia Vilela Luiza de Andrade FIGAS
Executive Creative Director
Axel Grimald
Executive Producer
Cassiano Derenji, Lari Miranda
Photographer
Alessandra Levtchenko
Producer
Leonie Harnack
Marten Mochel
Associate Creative Director
Thiago di Gregorio, Fernanda Roedel, Rodrigo Stroisch
Design Director
Roland Hein
Senior Designer
Armin Warnecke
Strategy Director
Marissa Moody
account director
Elodie Straub
Business Director
Plinio Campos
Business Executive
Pietra Raya
Chief Content Officer
Kim Piquet
Composting
Phil Schilling
Director Consulting
Celia Brauner
DoP
Bruno Tiezzi
GCI
Victor Portella
Global Business Lead
Lucia Lafuenti
Global Director Brand Communications
Alex Kruemke
Global Sr. Communications Lead
Carolina Ivarsson
Grading
Maximilian Baule
Head Of Production
Giacomo Pandolfini
Wonder Bettin
Head of strategy
Tanya Dernaika
MKT Communication & Media Manager
Veronica Sá
Music director
Lucas Mayer
PR and communication
Lais Sangalo
Project Management
Vanshika Sharma
Senior Account Management
Marjorie Gentina
Senior Creative Project Manager
Denise Kotsubo
Senior Manager Communication Production
Natalie Bell
SENIOR PRODUCER
Alexa Geiger
Vice President
Tobias Collée
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