ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Product Design

Kia Instrument

Agency INNOCEAN Berlin / Berlin + Kia Corporation / Seoul + DaHouse Audio / Berlin + Catalyst / Berlin

Client Kia Corporation


Consumer Electronics

Annual ID


About the Work

Our target audience, which consists of innovators and early adopters are constantly looking for new things to inspire them. Kia believe that movement inspires ideas. So we decided to act, by inventing the world’s first musical instrument scientifically designed to inspire. Research shows that the sounds of movement found in nature produce pink noise, a frequency that triggers inspiration. So we set out to capture natural sounds of movement from all over the world and turned these sounds into an original instrument. The compositions were lab-tested on people’s brains using EEG equipment. Proving that the music the instrument produced could put people into a creative state of flow. We then used the instrument to create Kia’s entire sonic identity from a sound logo to a 4-track album. Before finally making the instrument available for everyone to play as a downloadable plugin. Giving the world a way to become inspired again.

2023 Awards

Total Points: 9



INNOCEAN Berlin / Berlin

Client / Brand

Kia Corporation / Seoul

Music / Sound Production Company

DaHouse Audio / Berlin
Catalyst / Berlin

Media Distribution Company

Soundcloud / Berlin

Art Director

Kostas Alexandrakis


Rowan El-Gowiny


Kevin Hipke

Associate Creative Director

Stefano De Luccia

Account Manager

Jungmoon Kang

Business Director

Danny Frangella
Mark Preston

Creative Neuroscientist

Katherine Templar Lewis


Bruno Oppido

Head of Global Marketing Communications

Kyungmi Lee

Junior Art Director

Seine Kongruangkit

Junior Copywriter

Giovanna Pereira

Sr. Art Director

Ana Conrado

Sr. Copywriter

Nicolas Holz

Sr. Producer

Allison Markert

SVP Global Chief Brand Officer & Chief Experience Officer

Artur Martins

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