ADC Awards
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Category
Design for Good / Product Design
Annual ID
ADC102_PRD014B
About the Work
Two years ago, most of life went online, and with it, so did a basic human need: connection. Most of us shifted relatively quickly and easily to using video chat to connect with the people in our lives. But for many people on the autism spectrum, regular video chat is difficult, because they have a harder time understanding other people’s emotions—they often struggle to read non-verbal cues like facial expressions and tone of voice, leading to difficulties connecting with others. However, according to research, people on the spectrum have reported that emojis, with their exaggerated, simple expressions, are much easier to comprehend.
So we created Project Convey. A video chat prototype that uses sentiment AI to translate human emotions into emojis in real-time, enabling people on the spectrum to understand, and connect. Or more simply put: it’s a tool that conveys how the person on the other side of the screen is feeling.
While the main goal of the work was to create a video chat tool for people on the spectrum, we also created a 360 campaign to raise awareness on the importance of internet inclusion for an overlooked group: people on the spectrum. The campaign ran content over five months on online and social platforms, including Facebook, Instagram, Twitter, YouTube, Snapchat, and TikTok.
Total video views: 18 million. Total impressions: 71 million.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
180LA / Los Angeles
Client / Brand
Cox Communications / Atlanta
Production Company
Sanctuary / New York
UNIT9 / London
Director
Paul Hairston
Editor
Chris Catanach
Executive Creative Director
Mike Bokman
Executive Producer
Natalie Parish
Group Creative Director
Jason Rappaport
Photographer
Jp Van Wert
Producer
Nic Neary
Strategist
Mauricio Barreda
Associate Creative Director
Guiga Cunha
Juan David Arboleda
Creative
Akos Papp
Nick Cade
Editorial Producer
Gail Butler
Technical Lead
Krzysztof Puchalski
Assistant Account Executive
Emilia Mancuso
Audio Record & Mix
Jeff Malen
Loren Silber
Chief Creative Officer & Global Chairman
Al Moseley
Color
Paul Yacono
Creative & User Interface
Zofia Mackiewicz
Head of strategy
Kaleen Ogden
Managing director
Megan McDonnell
Production, Research, User Experience & Feature Set
Simon Conlin
Production, User Experience & Feature Se
Fabien Terrasse
Senior Brand Manager
Morgan Theis
Senior Director, Brand Strategy & New Media
Rachel Negretti
Senior Manager, Marketing, Brand Strategy
Tawny Reyes-Ruden
Senior Vice President, Brand Strategy
Gaston Vaneri
Social Media & Content Marketing
Roger Jones
Vice President, Brand Strategy & Consumer Insights
Brian Stifel
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