ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Product Design

eBay x Nike SB Skateable Box

Agency Edelman / New York

Client eBay


Limited Edition / Collectibles

Annual ID


About the Work

The Nike SB Dunk was created in 2002 by skateboarders for skateboarders with a single purpose - skating. The shoes took street culture by storm—kickstarting the modern sneaker craze. Over time, SB Dunks became so valuable, people locked them aways in boxes rather than skating them. As the oldest and largest marketplace for sneakers, eBay saw an opportunity to remind people what SB Dunks were designed to do. To celebrate the 20th anniversary of Nike SB and the re-release of the iconic eBay SB Dunk from 2003, eBay teamed up with Nike to create the first sneaker box you can skate - taking the modern symbol of unworn kicks and turning it into a constant reminder to use the shoes inside for their intended purpose. Ten skateable boxes were auctioned off on eBay, raising more than $350,000 for the Bodecker Foundation—a charity founded by the late creator of Nike SB, Sandy Bodecker. The boxes included a tribute pair based on the original eBay Dunk, a pair of the 2022 re-release, and a commemorative saw – a playful nod to the cut-up samples of the original 1:1 pair. With over 700 million earned impressions, the eBay x Nike SB Dunks Skateable Box broke through in top sneaker, lifestyle and sports media outlets, with feature coverage in Sports Illustrated, ESPN, Complex, Hypebeast, and Transworld Skateboarding. eBay social channels were flooded with comments hyping up the box and the audience dropped more than 600

2023 Awards

Total Points: 3

Merit Honor



Edelman / New York

Chief Creative Officer

Jeremy Bernstein

Creative Director

Berto Santana
Kevin Mak


Janice Vania


Tucker Phillips

Director of Photography

Brandon Kuzma

Executive Creative Director

Dan Covert

Group Creative Director

Sean Ellman

Graphic Designer

Helen Yu

Account Executive

Shannon Sinwell

Associate Creative Director

Alexandra Weinberg
Kaleah Horton

Camera Operator

Grant Yen

Design Director

Brooks Heintzelman
Evan Dull

Global Chief Creative Officer

Judy John

Project Manager

Abby Zidell

1st AC

Jared Rodgers
Ryan Fagan

1st AD

Shad Melvin

Analyst, Performance Analytics

Rachel Fissel

Assistant Account Executive

Sophia Howard

assistant editor

Nick Stromberg

Associate Media Director

Ruben Flores

Associate, DxI

Christopher Baldridge

BTS Videographer

Tj Gaskill

Chief Creative Officer, U.S.

Jordan Atlas

CNC Programmer/Operator

Scotty McNew


Gary Zucker


Daniel Orentlicher

Community Manager

Amanda Gallin
Ana Villalobos

Connections Strategy Director

Bridget Strawn

Design Lead

David Bonilla

Director of Communications, eBay North America

Emilie Furda

Director, Performance Analytics

Allison Barrazotto

EVP, Design Director

Thiago Elias

EVP, Head of Production

Ryan Ingrasin

EVP, Head of Strategy

Jeremy Busch

Executive Vice President, Global Client Leader

Kim Niadna

Experiential Vendor


Global Chief Experience Officer

Taj Reid


Pedro Piccinini

Head of Communications, eBay North America

Caitlin Allen

Head of Post Production & Operations

Tara Rose Stromberg

Head Of Production

Amy Dempsey

Manager, Influence Marketing

Andre Yearwood
Eric Lin

Manager, Paid Media

Lydia Kozak

Managing Partner

Christine Clark

Media Manager

Logan Laurian



Photo Retouching

Feather Creative


John Bega
Stevie Meier


Cory Keen

Production Designer

Jamie Dean

Production director

Mike Goodrich

Production Supervisor

Deanna Faour
Lori Fisher

Project director

Daniel Sharts

Research Manager

Shannon Finetto

Senior Account Executive

Annie Driscoll

Senior Associate, Performance Intelligence

Minahil Rashad


Nassdja Anthony

Senior Vice President

Kristin Sundberg
Linsey Mounger

Senior Vice President, DxI Client Lead

Molly Hamilton

Social Strategist

Brisa Gomez

Sr Analyst, DxI

Zoe Wang

Sr Integrated Producer

Ivan Padilla

Sr Manager, DxI

Devin Aubrey

Sr Manager, Social Strategy

Mikayla Wilkinson

Sr Producer

Seth Lowery
Tanya Orr

Sr. Manager, Communications Sneakers/Fashion, eBay North

Evelyn Kha

Sr. Manager, Digital & Social Media Comms at eBay

Briana Gardner

Vice President

Jordan Walker

Vice President, Influence Marketing

Gabby Rosenthal

Visual Designer

Blake Duncanson

VP, Program Director

Taurie Steingart


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