ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Product Design

Timeline 2023

Agency Yanrong



Office Supplies

Annual ID


About the Work

“Inch of time is gold” represents the core inspiration of the gift box Timeline 2023. This is the most universal and intuitive expression of time. We can see the existence of time and comprehend the value of time directly through the length of 3.3cm. “One inch” is a super symbol, which is carried out in the whole gift box. In the setting of the format, in the size of the grid, and in the spacing of the numbers, it shows all readers that time runs so fast that it is already the next inch if you don't grasp and pay attention to it. And “gold” is a reminder, with gold nuggets into paperweights to remind the quality of time. Gold thread hidden in the opening reminds that time is very precious no matter how short it is.

2023 Awards

Total Points: 3

Merit Honor



Yanrong Pan

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