ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Books / Image-Driven
Annual ID
ADC102_PUB010G
About the Work
Switzerland’s next-generation passport series was issued late October 2022 by the Federal Office for Police (fedpol). Since 1959, the Swiss passport is considered as one of the most unique and secure travel documents. In close collaboration with a group of experts led by fedpol and in cooperation with Thales and Orell Füssli, the creative studio RETINAA developed a bold new design that meets the high standards of Swiss security documents. The Swiss passport is often recognized as more than a formal administrative document. It's the expression of Helvetic identity and culture, and a brand ambassador for Switzerland abroad. It's the celebration of Swissness and a showcase of technological know-how. The new design needed to explore these aspects to create a document the holder can trust, identify with and be proud of, at home and overseas. The starting point for the concept came from studying the Swiss territory itself. The country's landscape is not only defined by its majestic mountains, but also by the essential role water plays in shaping it. More than 1,500 lakes, miles of rivers and thousands of natural springs criss-cross the country, making up 6% of Europe's total drinking water volume. Water reserves are also used to produce climate friendly electricity, which accounts for 56% of overall electricity production. On a symbolic level, water represents life and motion, its fluidity evokes interaction and exchange. The new passport depicts an imaginary journey along watercourses, from the Alpine peaks down to the valleys, through the country's 26 cantons, and to the world beyond. Drawing on cartographic tradition yet modern in its use of 3D modeled landscapes, the new passport embodies the great natural landscapes of Switzerland. Under ultraviolet light, contour lines reveal the topography of each landscape, enhanced with architectural landmarks showcasing the country's rich cultural heritage and history.
2023 Awards
Total Points: 45
Gold Cube
Credits
Agency
RETINAA / Geneva
Publisher
Federal Office of Police (fedpol) / Bern
Art Director
Carl Guilhon
Guillaume Peitrequin
Photographer
Robin Bucher
General Contractor
Thales DIS Schweiz AG / Aarau
Printer
Orell Füssli Ltd. Security Printing / Zürich
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