ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Design for Good / Publication Design
Annual ID
ADC102_PUB014S
About the Work
Across the United States, books are being banned and burned at an alarming rate. In response to this wave of censorship, we worked with Penguin Random House to create an unburnable edition of The Handmaid’s Tale made entirely from fireproof materials.
Then, we got Margaret Atwood to test it with a flamethrower.
The Unburnable Book launched at the 2022 PEN America Literary Gala and the one-of-a-kind copy was auctioned off at Sotheby’s New York for $130,000 with all proceeds going to support PEN America.
The campaign ignited a global conversation about censorship and was covered by major news outlets around the world – garnering more than 3.5 billion impressions and over $33 million in earned media.
2023 Awards
Total Points: 21
Silver Cube
Credits
Agency
Rethink
Client
Jared Bland
Client / Brand
Penguin Random House
Production Company
Asymetric / Toronto
Music / Sound Production Company
Oso Audio / Toronto
Post Production Company
Darling VFX / Toronto
Saints Editorial / Toronto
Art Director
Caroline Friesen
Writer
Robbie Percy
Chief Creative Officer
Aaron Starkman
Creative Director
Caroline Friesen
Robbie Percy
Director
Brooks Reynolds
Director of Photography
Kiel Milligan
Editor
Christopher Chang
Executive Creative Director
Mike Dubrick
Executive Producer
Emily McKay
Evan Landry
Mackenzie Goodwin
Nick Burry
Producer
Hannah Graham
Morgan Campbell
Strategist
Sean McDonald
Developer
Steve Lam
Engineer
Daenen Bramberger
Harry Knazan
Printing
Club Ink / Toronto
Broadcast Producer
Alex Butt
Digital Designer
Dustin Gamble
Digital Producer
Kyle Hicks
Director of Broadcast Production
Steph Walker-Wells
Director of Client Services
Marie Lunny
Director of Digital Content
Todd Harrison
Director of Print Production
Aj Merrick
Editorial Lead
Lianne George
Grading
Kassi Bellamy
Graphic Design
The Gas Company Inc. / Toronto
LINE PRODUCER
Iseault McNamara
On-line
Alexa Salsberg
On-Line Assistant
Russell Hanson
Print producer
Agnes Gilchrist
Printing & Fabrication
Doug Laxdal
Jeremy Martin
Printing & Props
Joe Scout
Pyrotechnics & VFX
Gustavo Franco
Studio Artist
Todd Bennett
Studio Director
Brad Kumar
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