ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Publication Design

Why Do We Love TikTok Audio Memes?

Agency The New York Times Magazine / New York

Client The New York Times Magazine


Digital Publications / Online Publication

Annual ID


About the Work

For decades, internet memes have been a visually based phenomenon reliant on text and images to generate kernels of shared meaning, but TikTok changed that by creating the conditions to meme-ify sound. Our story on the proliferation of these audio memes traces several popular audio tracks back to their source material and contemplates what makes these memes so compelling to us. Phonetic typography and audio simulate the kinds of interactions users experience on the platform and cascading videos highlight their virality. 

2023 Awards

Total Points: 21



The New York Times Magazine / New York

Creative Director

Gail Bichler


Victoria Escobar


Jacky Myint

Digital Art Director

Kate LaRue

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