ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
About the Work
For decades, internet memes have been a visually based phenomenon reliant on text and images to generate kernels of shared meaning, but TikTok changed that by creating the conditions to meme-ify sound. Our story on the proliferation of these audio memes traces several popular audio tracks back to their source material and contemplates what makes these memes so compelling to us. Phonetic typography and audio simulate the kinds of interactions users experience on the platform and cascading videos highlight their virality.
2023 Awards
Total Points: 21
Silver Cube
Credits
Publisher
The New York Times Magazine / New York
Art Director
Annie Jen
Ben Grandgenett
Creative Director
Gail Bichler
Designer
Victoria Escobar
Developer
Jacky Myint
Digital Art Director
Kate LaRue
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