ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Publication Design

The People vs. Rubber Bullets

Agency Long Lead / Houston + Decimal Studios / Brooklyn

Client Long Lead & Decimal Studios


Digital Publications / Online Publication

Annual ID


About the Work

For decades, police have championed less-lethal munitions as life-saving alternatives to deadly force. Their history, however, tells a different story — one of imprecise science, unmeasured usage, untrained police forces, death and disfigurement. With revelatory reporting by Linda Rodriguez McRobbie, stunning original and historical photography, and a captivating multimedia website, this six-part, longform feature tells the full, brutal story of kinetic-impact projectiles and their usage, from rubber bullets’ invention in 1970s Northern Ireland all the way through the 2020 Black Lives Matter protests.

2023 Awards

Total Points: 9


Design Firm

Decimal Studios / Brooklyn
Cuchillo / Bilbao


Long Lead / Houston

Art Director

Emily Keegin

Photo Editor

Amelia Lang


Cherif Zouein


Heather Muse

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