ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Publication Design

I Was Wrong

Agency Kate + The New York Times Opinion

Client The New York Times Opinion


Newspapers / Story / Spreads

Annual ID


About the Work

The Opinion desk dedicated its entire broadsheet section to its most controversial and outspoken columnists, asking them to revisit an example of their own poor advice and what influenced them to change their minds. As the trusted voices grappled with their own (imagined) infallibility, its design communicated a healthy dose of humility and humor (animated images online).

2023 Awards

Total Points: 9



The New York Times Opinion

Art Director

Damien Saatdijan

Creative Director

Kate Elazegui

Design Director

Frank Augugliaro

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