ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Publication Design

Process Book

Agency Asad

Client George Nakashima Woodworkers


Books / Image-Driven

Annual ID


About the Work

Process Book for George Nakashima Woodworkers was created as a demonstration guide for prospective clients and curious observers of the paradigm-shifting Japanese-American furniture studio. Developed over several years, the book designer facilitated writings on the history and craft of the studio from Mira Nakashima as she carries forward the legacy and philosophy of her father George. The writings, as well as archival excavations and observation visits to the studio, informed both content, informational structure, and the aesthetic and functional design of the monograph. Details such as the exposed binding on the spine and the book’s intentional ability to lie flat while open–aiding in a design conversation–echo furniture-making details like visible joinery and the function-driven craftsmanship that are central to the studio’s style and ethos. Meticulously removing and unfolding the book’s cover to reveal a poster of the studio’s founder, then paging through the tactile paper filled with furniture sketches (drawn over many years by both George and Mira), the client receives their first invitation to engage with the studio’s deliberate and time-honored process.

2023 Awards

Total Points: 9



Asad Pervaiz

Art Director

Alexis Caldero

Creative Director

Asad Pervaiz


Mira Nakashima

Developmental Editor

Nate Muscato

Image Retouching

Asad Pervaiz
Christian Giannelli


Conti Tipocolor / Florence


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