ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Publication Design

goodbye sketches

Agency Minmin Qu & Qian Jiang

Client Jiangsu Phoenix Fine Arts Publishing


Books / Limited Edition / Private Press / Special Format

Annual ID


About the Work

More than 2,000 sketches and texts of artist Chen Danqing recording the artist's life experience spanning more than half a century since he was a teenager. These experiences are regarded as clues to divide the whole book into six volumes, and the binding and paper corresponding to the era are used to differentiate. These sketches not only belong to himself but also inevitably carry the imprint of the significant changes of the times, which are related to the memory of Chinese intellectuals. Sketches and texts are combined through design to construct a new memory of the era.

2023 Awards

Total Points: 9


Design Firm

Minmin Qu & Qian Jiang

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