ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Publication Design

The Secrets Issue

Agency The New York Times for Kids / New York + The New York Times Magazine / New York

Client The New York Times for Kids


Newspapers / Full Issue

Annual ID


About the Work

For the ‘Secrets’ issue we implemented a new design system by constructing each page as layered file folders. Through our illustration choices and an unusual color palette we created a special issue that evokes an ‘espionage’ kind of mood but isn’t cliche. A coloring page was added as a slip sheet in the middle to color and reveals a secret.

2023 Awards

Total Points: 3

Merit Honor


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