ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Girls Define Girl
Agency MullenLowe SSP3 / Bogota + AB InBev / Bogotá + Dattis / Bogota + Austria Films Colombia / Bogota
Category
Design for Good / Publication Design
Annual ID
ADC102_PUB044M
About the Work
The Royal Academy of the Spanish Language (RAE), the official body in charge of defining the more than 70,000 words in Spanish, does not have a definition for the word girl, but it is tied to the masculine gender.
Boy (noun)
1.[countable] A child
2.[countable]A person in his childhood
3.[countable] A young human who is not yet an adult
4.[countable] Someone with little experience
5.[countable] Someone with a few years old.
6.[countable] A person with little experience.
Girl (noun)
1. (noun) Child.
On 2021's International Day of the Girl Child, Pony Malta, the brand that empowers girls, created a movement that invited them to define themselves on their favorite social networks, and then put these definitions together in an illustrated dictionary, creating with the data of thousands of user-generated answers a single definition, that was endorsed by a professional of the Spanish language.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
MullenLowe SSP3 / Bogotá
PR / Marketing Agency
Dattis / Bogota
Client / Brand
AB inBev / Bogotá
Production Company
Austria Films Colombia / Bogota
Copywriter
Laura Daniela Rey
Valeria Benitez
Director
Alejandro Ránchez
Executive Creative Director
Diego Muñoz
Juan David Pardo
Photographer
Francisco Giraldo
Account Director
Daniel Salazar
Account Executive
Mariajosé Bedoya
Chief Executive Officer
Francisco Samper
Music Producer
Camilo Andrés Medina
Brand manager
Alejandro Lotta
Chief Business Officer
Jose Hoyos
Chief strategy Officer
Carolina Mejía
Digital Director
Jennifer Boshell
Group business Director
Fabiana Manzi
Head Of Production
José Vicente Altamar
NABs Brand & Innovations Lead
Lina Gonzalez
NABs Marketing Director
Juan Alonso Torres
PR Marketing Analyst
Juliana Avellaneda
Public Relations Director
Dallán Arévalo
Strategic planner
Juan Camilo Romero
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