ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Lettering
Annual ID
ADC102_TYP011S
About the Work
The client wants JIN JIANG QUAN's design present to the customers the natural and ecological characteristics of the Mayang region with direct visual effect, so we conclude the brand and product features with one slogan, the slogan's calligraphy, using the form of Chinese painting, incorporating elements of Mayang's landscape and rare flora and fauna, which used as the main visual image, breaking through the limitations of visual expression between text and illustration.
A 360-degree wrap-around label is used on the 318ml product, highlighting the brand and product features while increasing the variety of product displays.
The slogan's image is presented on a double-sided printed label on the 480ml product and the back of the label creates a unique display effect with the refraction of water, deepening the visual impression of the product.
A 360-degree wrap-around label is used on the 318ml product, highlighting the brand and product features while increasing the variety of product displays.
The slogan's image is presented on a double-sided printed label on the 480ml product and the back of the label creates a unique display effect with the refraction of water, deepening the visual impression of the product.
2023 Awards
Total Points: 21
Silver Cube
Credits
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