ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Typography

So What If It's Windy —— In Moments Film Festival


Client In Moments Film Festival



Annual ID


About the Work

Description: "So What If It's Windy" is the theme of the In Moments Film Festival 2022. The design is inspired by "wind" and "sea", and the image reproduces the landscape of the island. The design encourages every young filmmaker to ride the wind and waves, to forge ahead, and to pursue a film screen as clean as the sky inside. - Brief: We not only need to let the audience feel the coastal characteristics of the host location, but also need to let the audience feel that this is a youth film festival, and more importantly, let the audience feel the fearlessness of young filmmakers, the spirit of forging ahead, as the theme of the festival: "Even if the wind is strong, we still have the courage to overcome difficulties " - Design Solution: We printed and overlapped the posters of the same image with different sections of paper, from bottom to top, to describe the layering of the waves. We seek the dynamic effect of "wind" blowing over "sea" by blowing it with different strength and distance. Different typography in seemingly the same position, because of the force of the blowing, creates different layers of the image. - Cultural Context: IM stands for "In Moments". Since the client was a government department, there were many communication barriers to overcome, and since the event was hosted by a government department, convincing them to use such a bold and innovative design was more difficult than for a regular commercial client.

2023 Awards

Total Points: 9


Design Firm



Young Huale

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