ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Typography

The 24 Solar Terms Series

Agency Bright Woo / Beijing + Bright

Client Oatysis



Annual ID


About the Work

The ancient Chinese divided the sun's annual circular motion into 24 segments. Each segment was called a specific 'Solar Term', used to guide agricultural affairs and farming activities. However, when it comes to the connections between solar terms and agriculture, modern Chinese people away from nature might not have a clear appreciation and have no exposure to experiencing the impact of changes in solar terms on farming and creature. Oatysis, as an enterprise deeply engaged in grain food, presented 24 posters with Bright Woo Studio to promote the Chinese traditional solar term culture and lead people to pay attention to agriculture and nature.

2023 Awards

Total Points: 9



Bright Woo / Beijing


Bright Woo

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