ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Brand / Communication Design
Annual ID
ADC102_TYP023M
About the Work
Founded in Providence in 1877, Rhode Island School of Design is one of the leading art and design schools in the world. Known for its cross-disciplinary approach to art and design pedagogy, RISD has always attracted students who are interested in making while critically engaging with culture and producing ideas that impact the future. Over the course of a year, we partnered with RISD and research agency ON ROAD to build an identity framework that ties all parts of the institution together, amplifying the voices of this diverse and distinctive community.
An art and design education is never complete. Designers, artists and scholars make the invisible visible through a constant iterative dialogue with their peers and with culture at large. A dynamic, constantly evolving process of learning, interrogating, making, critiquing, and starting again. This core visual concept of ‘Complete / Incomplete’ translates into a set of open, flexible tools and frameworks for the talented RISD community to use and evolve. Layouts are layered and modular – hinting at what’s just off the screen or the page and keeping the focus on the content. This concept is most evident, however, in the custom typography.
After an extensive formal exploration that yielded over 105 font prototypes, a custom superfamily of typefaces was drawn by a RISD alum, Ryan Bugden (GD 14), who worked closely with the RISD and Gretel teams throughout its development. The new RISD typeface consists of a Serif which ranges from complete to incomplete and harmonizes with the rich history of the school, the architecture of Providence, and the updated RISD seal. This family is contrasted by the utilitarian RISD Sans, which serves as a straightforward, neutral undertone. RISD’s custom typefaces contain the tensions that define the school: expression and utility, past and future, complete and incomplete.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
On Road / London
Design Firm
Gretel / Brooklyn
Creative Director
A.a. Trabucco-Campos
Executive Creative Director
Ryan Moore
Type Designer
Ryan Bugden
Artist
Ryan Bugden
Associate Creative Director
Lea Loo
Design Director
Dylan Mulvaney
Project Manager
Selim Selim
Associate Strategy Director
Kasia Galla Barrett
Chief Research Officer
Tarik Fontenelle
Director of Operations
Kerry Griner
Executive Strategy Director
Daniel Edmundson
Junior Strategist
Nathan Frisch
Sam Arabia
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