ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Typography

SF Symbols 4

Agency Apple Design Team

Client Apple

Category

Digital

Annual ID

ADC102_TYP026M

About the Work

SF Symbols is a library of iconography designed to integrate seamlessly with San Francisco, the system font for Apple platforms. SF Symbols 4 introduced over 1,000 new symbols including representations of home appliances, health and fitness indicators, currencies, and automotive symbols. New localized symbols include variants across scripts such as Arabic, Chinese, Devanagari, Hebrew, Japanese, Korean, Latin, and Thai. New features include automatic rendering which highlights the unique characteristics of symbols with additional depth and detail, unified layer annotation which provides a shared layer structure across rendering modes, and Variable Color which conveys strength or progress over time, enabling symbols to be more dynamic and expressive.

2023 Awards

Total Points: 3

Merit Honor

Credits

Internal / In-House Agency

Apple Design Team

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