ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Typography

MAR — a typeface study

Agency Bruno

Client Self-promotion

Category

Personal / Unpublished Lettering / Passion Project

Annual ID

ADC102_TYP029M

About the Work

MAR (sea in Spanish) — a typeface study. The idea of the project came from a daily swimming routine with snorkel through the "coves" in Mallorca during the months of July and August in 2022. Observing the hypnotic movement of very common marine plants on the coast of the Balearic Islands, such as Neptunes Grass (Posidonia Oceanica) or Red algae (Rhodophyta), was the initial conceptual spark to develop an organic typographic study.

Through the use of artificial intelligence, each letter was created using prompts related to the fauna and flora of the Mediterranean Sea, and was later edited with digital collage techniques and manual fine adjustments of height and length to improve and evolve the design and the readability. It is a very personal work that combines a designer's passion for the sea and typographic design.

2023 Awards

Total Points: 3

Merit Honor

Credits

Motion Designer

Victor Leão

Artist

Bruno Costa

Tags

Share To

Related Awards

 

 

 

 

Follow Us