ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
About the Work
Opened in 1910, Nashville’s first “million-dollar” hotel has undergone a brand overhaul with today’s traveler in mind. Its opulent rooms famously hosted campaigners for (and against) women’s right to vote, with the yellow-rose-wearing Suffrage supporters winning by a hair.
In honor of this pivotal event, our rebrand leans into a bold signature yellow, paired with a custom typeface inspired by the hotel’s Beaux Arts interiors. A contemporary tone of voice redefines this heritage brand for a new era of modern Southern hospitality.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Mucca / Brooklyn
Creative Director
Matteo Bologna
Designer
Sean O'Connor
Photographer
Giada Paoloni
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