ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Typography


Agency Xi'an Gaopeng / Xi'an



Package / Product

Annual ID


About the Work

The client wants JIN JIANG QUAN's design present to the customers the natural and ecological characteristics of the Mayang region with direct visual effect, so we conclude the brand and product features with one slogan, the slogan's calligraphy, using the form of Chinese painting, incorporating elements of Mayang's landscape and rare flora and fauna, which used as the main visual image, breaking through the limitations of visual expression between text and illustration. The slogan's image is presented on a double-sided printed label on the 480ml product and the back of the label creates a unique display effect with the refraction of water, deepening the visual impression of the product.

2023 Awards

Total Points: 3

Merit Honor


Design Firm

Xi'an Gaopeng / Xi'an

Art Director

peng gao

Creative Director

peng gao


peng gao


peng gao

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