ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Typography

Austerlitz

Agency Jean Fran├žois + Benjamin + Fanny + Joachim

Client Typofonderie

Category

Typeface

Annual ID

ADC102_TYP036M

About the Work

Austerlitz resembles a Didot, but it does not follow the principles: counterforms are rounded without the effects of rigorous counterforms, the stress is not completely vertical, there are traces of the written letterforms. The serifs are attached by a curve and the serifed italics are innovative for the time. The Petit & Labeur variants can be described as common, natural, harmonious, the source was recommended by Jan Tschichold in Die Neue Typographie as suitable serif typeface. In Gros & Affiche versions, it tells a different story. Its shapes and contrasts, its elegance, reference a late Didot, in its most beautiful ceremonial dress. Revival of a french Didot, see https://austerlitz.typofonderie.com

2023 Awards

Total Points: 3

Merit Honor

Credits


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