ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Typography

Inconstant Regular

Agency INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London

Client Dyslexia Scotland



Annual ID


About the Work

Comic Sans is the most polarising font to date, due to its highly asymmetrical nature. While this irregularity makes it popular amongst the dyslexic community, it is also what makes designers despise it so much. By deconstructing Comic Sans, we were able to determine the characteristics that make it one of the most dyslexia-friendly fonts. Then, we used them to inspire a new typeface that adopts the same irregularity, except this time, in an aesthetically pleasing way. Inconstant Regular was created to bridge the gap between design and inclusivity, through its irregular shapes, three stylistic sets, and built-in variable accessibility features. Making it a font that can be tailored to fit infinite individual needs and desired typographic aesthetics.

2023 Awards

Total Points: 3

Merit Honor



INNOCEAN Berlin / Berlin

Design Firm

Brokstad Studio / New York

PR / Marketing Agency

BOT Inc. / Brighton

Client / Brand

Dyslexia Scotland

Music / Sound Production Company

DaHouse Audio / Berlin

Media Distribution Company

Havas Media / London

Executive Creative Director

Ricardo Wolff

Associate Creative Director

Andrés Andrade
Anna Berlin
Marcelo Pignatari

Senior Copywriter

Noha Fahmy

Senior Designer

Julia Sachse

Business Director

Mark Preston


Jonathan Hill

Design & Creative Direction

Daniel Brokstad

European Chief Creative Officer

Gabriel Mattar


Maso Heck

Junior Designer

János Hunor Vári
Nika Belskaia

Photographer Stills

Ragnar Schmuck

public relations

Ellie Botwood

Senior Strategist

Odile Breffa

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