ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
About the Work
A web experience, to introduce Rakuten Font Family. The experience was crafted in monochrome, allowing typeface design as the core focus. The story begins with the concept behind the font created for over 70 services, followed by language coverage for Rakuten services and products, variable technology and benefits, unique features of each family, full character set design, user interaction area, and insight stories behind the typeface.
2023 Awards
Total Points: 3
Merit Honor
Credits
Internal / In-House Agency
Rakuten Design Lab / Tokyo
Design Firm
Dalton Maag / London
Production Company
Media.Monks / Tokyo
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