ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Typography

Utah Jazz

Agency Studio Dumbar/DEPT / Rotterdam

Client Utah Jazz



Annual ID


About the Work

It all started with Jazz’s famous musical note symbol. The 25° slant of the musical note lent itself to similar angling on noteworthy text. When thinking through the animations the text would follow, we continued with the theme of irregular jazz patterns, creating a balance with asymmetrical typography and distinctive angles. What came next was static inspiration. Utah Jazz loved the 90s Nike ad campaigns where bold text in black and white was impossible to ignore. The focus was on a few powerful words stripped down to their black-and-white origins. While we utilized Jazz’s full spectrum of colors, the intention remained—creating high-contrast, bold signage that focused on a few powerful words. The final typography result represents not only the organization but the spectacle of jazz-inspired motion. All for the fans.

2023 Awards

Total Points: 3

Merit Honor



Studio Dumbar/DEPT / Rotterdam

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