ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Display Typeface
Annual ID
ADC104_TYP024M
We have designed a display typeface that embodies architecture, landscape architecture, and design. Rooted in geometric forms and modular principles, it reinforces its connection to these disciplines while encouraging play and exploration through stencils, building blocks, or digital animation.
The font comprises six shapes, duplicated and repositioned to form each letter. A defining feature is its built-in animation logic, enabling letters to transform dynamically by preserving shared structural components. This fluid movement turns the typeface into a communication tool and an interactive experience.
Its distinct design immediately evokes the fields it represents, inviting interaction and experimentation. Whether in print, digital media, or physical installations, it transforms static text into a dynamic, expressive visual language.
The font comprises six shapes, duplicated and repositioned to form each letter. A defining feature is its built-in animation logic, enabling letters to transform dynamically by preserving shared structural components. This fluid movement turns the typeface into a communication tool and an interactive experience.
Its distinct design immediately evokes the fields it represents, inviting interaction and experimentation. Whether in print, digital media, or physical installations, it transforms static text into a dynamic, expressive visual language.
2025 Awards
Total Points: 3
Merit Honor
Credits
Digital Agency
Knowit Experience / Oslo
Designer
Kine Mentzoni
Type Designer
Torgeir Hjetland
Lead Designer
Marc Ligeti
Torgeir Hjetland
Project Management
Ingvild Bergsaker
Strategic advisory
Nina O'Gorman
Type Engineer
Mads Øvergaard
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