Digital

Tara McKenty

Creative Director

Google Australia

Sydney

At age four, Tara's kindergarten teacher told her mother that Tara would grow up to be the Prime Minister of New Zealand, or the devil itself.

After casting a career in politics aside, and realising red wasn't her colour, Tara found herself in the halls of Whybin\TBWA Auckland working in advertising. It was here that she and her creative partner gained international attention by floating shares in their creative future, successfully funding themselves to Cannes.

During her time at TBWA, Tara had a complete disregard for discipline and convention, she was named in Campaign Magazines Top 50 emerging talent portfolio, and submitted several entries into the pantheon of ABSOLUT work, one of which was the creation of a limited edition ABSOLUT bottle design.

From creating children's books that test the eyesight of children, to an MS Society 'numbing soap' that brings home the effects of the condition (TED 'Ads Worth Spreading'), to creating real-time marketing platforms that reunite lost dogs with their owners, Tara continues to disrupt the status quo and as a consequence has won over a hundred international awards during her advertising rebellion.

 

 

 

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