ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.


Martina Flor

Lettering Designer


Martina Flor combines her talents as both a designer and an illustrator in the drawing of letters. Based in Berlin, she runs a leading studio in lettering and custom typography working for clients all over the Globe such as The Washington Post, Vanity Fair, Harper Collins, Monotype, Etsy, Adobe, Fontshop and Cosmopolitan among others.

With a master in Type Design from the Netherlands under her belt, she dedicates big part of her time to teaching lettering and type design in and outside Europe. Her book “Lust auf Lettering” published in 2017 by Verlag Hermann Schmidt in Germany has already been translated to several other languages including English as “The Golden Secrets of Lettering” (Princeton Architectural Press and Thames & Hudson, 2017). Former TEDx speaker, she travels quite a bit to present her work at conferences and hold workshops to help designers grow their set of skills.




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