ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

Experiential Design

Julio Obelleiro

Co-founder, CEO


New York

Julio Obelleiro is a creative entrepreneur, TEDx speaker and past Fulbright grantee, passionate about creating seamless blends of impactful cutting-edge technologies with elegant experiential design to produce inspiring brand experiences.

He is the co-founder and managing partner of Wildbytes, an experiential innovation agency focused on producing campaigns, activations, and retail experiences through creative uses of bleeding-edge technology, based in Madrid, Barcelona, and New York. Their work has been recognized by media such as Huffington Post, PSFK, Forbes, Bloomberg, TrendHunter, MTV News, Gizmodo, Fubiz, Time Out New York, Time Warner Cable’s NY1, or Businessweek.

Julio has been fortunate enough to be a driving force in iconic projects such as the Forever21 Times Square augmented reality billboard, or the inception patent of the just-unveiled Coca-Cola 3D robotic billboard, in Times Square as well, both first-of-a-kind experiences.

Wildbytes has always strived to create world’s first experiences, like the awarded live face projection mapping performance they created for the launch of Kat Von D Beauty and Sephora, or the massively successful Live-created Fan Film for Rihanna’s Fenty Beauty, which reached 1.7 billion impressions while launching the brand.

He has received top industry awards such as the Webby People’s Voice Award, Clio Awards, and several One Show Awards, among others.




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