Product / Packaging Design
Studio Art Director, Package Design
Hallmark Cards, Inc.
Anne Lawrence-Cherry is Package Design Studio Art Director at Hallmark Cards, Inc. She has extensive experience in package design, brand development, and visual merchandising on a range of products including gift wrap, stationery, boxed greeting cards, party, home décor, candles, confections, and kids toys. She currently leads package design projects across fifteen Hallmark family brands ranging from Signature to Shoebox. Her group is responsible for 5000+ jobs annually for retailers such as Hallmark Gold Crown, Walmart, Walgreens, CVS, Sam’s Club, Costco, QVC, and Target. Her package design work has been recognized in the Print Regional Design Annual, Communication Arts Design Annual, How Magazine, the 100 Show, Kansas City Addy's and AIGA. Anne has been an invited speaker at package design conferences in West Palm Beach, FL and Las Vegas, NV. Anne is on the Board of Directors for the acclaimed Unicorn Theatre in Kansas City. She also leads the Hallmark corporate campaign for the Harvesters Food Network. Anne graduated with Distinction from Art Center College of Design.