ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

Product / Packaging Design

Felicia Ferrone

Design Director, CEO

f f e r r o n e


Felicia Ferrone’s work is deeply informed by her early experience as an architect in Milan, where she was first taught to “blur boundaries.” While working alongside some of Italy’s most notable designers, Felicia solidified her belief in the interdependence of all aspects of design, and of the relationship of design and context: its environment and surrounding systems. In 2010, she founded fferrone, her international namesake brand. Produced in close collaboration with master artisans, fferrone’s handcrafted furniture and products continue to blur boundaries, interweaving European influences, mastery of proportion, minimalist aesthetics and meticulously considered details with lighthearted whimsy, innovative materials and production techniques.

Felicia’s work has been exhibited and published worldwide and is included in the Art Institute of Chicago’s permanent collection. In addition to her work with fferrone, Felicia has completed commissioned works for such notable clients as Boffi, The Macallan, OTHR, Cool Hunting, and Audi. In addition to her practice, she is the Director of Graduate Studies in Industrial Design and a Clinical Assistant Professor at the University of Illinois.




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