ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.


Luciana Haguiara

Digital Creative Director


São Paulo

Luciana embraces the importance of creative solutions in the digital environment to bring people memorable, beautiful and useful experiences. She believes that ideas must be bigger than the technology – they’ve got to enchant, with the technology being used seamlessly. The more hidden, the better.

Her passion for digital experiments with art, music and data drove her to make a big change in 2001, when she gave up being an offline copywriter to venture into the digital realm.

She has won countless creativity awards, including Cannes Lions, D&AD, ADC, Webby Awards, The One Show, Clios, Ny Festival, El Ojo de Iberoamerica, London Festival, among others. She served on juries for Cannes Digital Craft Lions and Cannes Cyber Lions, and also for The One Show, D&AD, Clio, NY Festival and as President of the Interactive and Mobile juries at El Ojo de Iberoamerica and the FIAP Awards. 

She has created award-winning campaigns for Volkswagen, HP, Getty Images, Havaianas, Visa, Pedigree, GE, Marisa, Greenpeace, Gol Airlines, Pepsi, Antarctica, MAN, IBM, etc.




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