ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.


PJ Pereira

Co-Founder and Creative Chairman

Pereira O'Dell

San Francisco

PJ Pereira, is an advertising and entertainment pioneer. He believes agencies have to provide return not only on the money brands are investing but also the time consumers are spending with the work. His credentials in content, digital and advertising have made him one of the world's most influential and respected creatives. Has been named the Top CCO in ADWEEK’s “Creative 100”, honored in Creativity’s "Creativity 50" and is a Board Member of the Ad Council in the US.

His agency was behind the rare participation of a brand film premiere at Sundance Film Festival (Werner Herzog's "Lo and Behold” for NETSCOUT) and his agency was also the first to win an Emmy for a branded series competing against regular programming (Intel’s “The Beauty Inside”). In 2018, PJ edited and co-authored “The Art of Branded Entertainment”, an Amazon best-seller now available worldwide in both digital and paperback on Amazon (




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