VP Global Innovation Director
Elav leads innovation for McCann WorldGroup, overseeing the HumanTech offering, which provides design thinking based methods and processes to tackle client challenges. Elav has deep partnerships with a vast network of startups, tech companies, industry experts and teen entrepreneurs, which she brings together with clients to rapidly ideate and prototype cutting edge solutions. Elav has activated these sessions for clients such as Coca Cola, Chevrolet, Maybelline, US Postal Service, GSK, Lysol and L’Oreal.
Elav’s experience in technology stems from her programming experience in the Israeli army and her tight connection with tech companies in Tel Aviv, where Elav successfully melded her tech savvy and marketing prowess for over 10 years in McCann’s Tel Aviv office.
Elav was chosen to the “SHE RUNS IT” Young Marketing and Advertising Leaders. In addition, Elav was on the Cannes Innovation Jury and regularly judges for shows like Jay Chiat and the Webbys. She has articles in a wide range of publications including “Campaign” and “AdWeek”.
Elav has recently launched the global Women in Tech initiative, which helps to mentor the careers of emerging women leaders in technology within McCann WorldGroup.