ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its 99th year, these Awards celebrate the very best in advertising, design, illustration, photography, packaging, motion and digital media, all with a focus on craftsmanship and innovation.

Experiential Design

Yeoh Guan Hong

Co-Founder & Creative Director

Super Nature Design


Graduated as Masters Degree in Computer Graphic Design at the Wanganui School of Design, New Zealand. He has been working on new media design and visual art research activities for years. As a co-founder and creative director of Super Nature Design, an interdisciplinary boutique design studio based in Shanghai, he works closely with his team on many innovative projects especially focus on interactive design installation and digital platform. Many of these projects have been featured and recognized in international design events, exhibitions and awards. He is currently lives and work in Shanghai, China.




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